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New CSC road map, logo aligned with PNoy’s agenda

Improving public service and fighting corruption, two of President Benigno Simeon Aquino III’s priorities under his administration, are also central themes in the new strategic road map of the Civil Service Commission (CSC).
Recently, the Commission adopted the CSC Road Map for Development/Reforms that redefined its commitments, vision and mission for the next five years or until 2015. To complement its new identity and direction, the CSC also launched a new logo replacing the green, circular logo it has used since 1982.

“With the assumption into office of a new chief executive, we are also ushering a new era for the civil service. Reform is the buzzword in the new administration; so it is with the CSC as we pursue change not only within the organization but also in and among civil servants,” CSC Chair Francisco T. Duque III said.
Guided by its new vision, “The Model of Excellence in the Service of the Filipino People”, the CSC hopes to become the model agency in terms of public service delivery.
The Commission also underscored its role as the central human resource institution and as adviser to the President on personnel management of the Philippine Government. Its mission is to become the forerunner in upholding merit, justice and fairness in the civil service; and in building competence, expertise and character among public servants.
Moreover, CSC shall lead government agencies in delivering quality public services and products, institutionalizing workplace harmony and wellness, and fostering partnership and collaboration.
Chair Duque said that the new CSC logo adopts the official colors of the Philippine flag to promote a renewed sense of nationalism, of linking public service with the nation. “For so long, public servants have been functioning in a kanya-kanya manner, with no sense ofpakikipag-kapwa or bayanihan. That is why it is so easy for us to give in to corruption – we only think of ourselves, of what’s in it for us. We need to locate the nation and to place it above the scheme of things,” he said.
Duque added that the same message is encapsulated in the Commission’s new battlecry or slogan, Para sa Taumbayan. “We should be performing a public service which is both para sa tao andpara sa bayan – Para sa Taumbayan. It represents the shift from an individualistic perspective of the mamamayan to a broader, more holistic sense of nationhood,” he stressed.
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About the CSC logo:
The red and blue strokes above the initials “CSC” represent the Philippine flag, and it is presented in forward and upward movement to denote growth and progress. The yellow bar below represents the colors of the sun and stars. The initials of the CSC make up the main image within the logo, and the letter S in the acronym, emphasized with a red color, represents the CSC’s focus on service.
The first logo of the CSC used from 1900 to 1982 adopted the official seal of the Republic of the Philippines, with the words “Civil Service Commission” around it. The second logo of the CSC, a product of a nationwide logo-making contest, features the colors green and white, and has for its image interlocking chains contained in a circle.

SOURCE:
PUBLICATIONS AND MEDIA RELATIONS DIVISION
Public Assistance and Information Office
Civil Service Commission
IBP Road, Batasan Hills, Diliman, Quezon City
Tel. No.: 931-4180
www.youtube.com/user/cscmedia
www.csc.gov.ph

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